Top 3 tips to remember when building your personal brand
Building a personal brand is essential in the digital world, especially for those of us in real estate. We work with some of the best people in our markets, but others should know, too. This business, after all, is all about relationships and making connections. In the past, getting your name out there was limited […]
Adjustable-Rate Mortgages Are Back. What we should all know about them now.
Adjustable-rate mortgages (also known as ARMs), are gaining popularity again as home prices and interest rates continue to rise. While they can offer affordability to homebuyers, they are a cause for concern for many who remember their contribution to the 2008 housing crisis. However, it’s a different ballgame right now. Let us explain why. What […]
Don’t forget the importance of referrals to win this summer
As spring turns into summer, our team wanted to remind our friends and customers that it’s always referral season. After all, real estate – and business in general – is all about relationships and referrals. Plus, while many of our markets remain strong, we know lots of our fellow real estate professionals are looking for […]
4 reasons Facebook is still important right now
The rise of social media platforms such as Snapchat and TikTok have revealed a recent importance of video focused marketing. While these platforms are a great tool to promote your listings and attract younger generations, it doesn’t mean that you should stop marketing on Facebook. It’s still the largest social media platform in the world […]
Interest rates are rising: What does this mean for you?
Let’s answer that question with an analogy. The party might not be over yet, but the bartender just screamed last call. In this case, the bartender is Federal Reserve Chair Jerome Powell, and the party is the historically hot housing market we’ve experienced over the past two years. Just last month, the Fed raised interest […]
Make your business sizzle with hot customer reviews this summer
Online reviews are the most influential factor for any business these days. Whether you are selling a product or service, your online reviews can make or break you. This is especially true in real estate as you are asking potential buyers to trust you with one of the biggest purchases of their lives. You’ve undoubtedly […]
We’re the team ready to help you cross the finish line
One word you may hear used plenty leading up to your closing is the term “escrow.” It’s a very important word for everyone around the settlement table, but what does it refer to exactly? We’re glad you asked. Often in real estate, the term “escrow” will be used in conjunction or in place of “closing” […]
4 things first-time homebuyers need to know before they buy
It’s an interesting time to be a buyer in the current seller’s market – especially if you’re a first-time homebuyer. However, rest assured that you have plenty of real estate professionals in your corner, including our team. That’s why we wanted to pass along this recent Realtor.com video about how people can start preparing to […]
Realtors, Elevate Your Email Game – 4 Tips!
When it comes to reaching potential customers, email marketing is one of the best resources. You can send regular updates and promote new listings to keep your business top of mind. This makes it an easy, effective and secure way to develop professional relationships. However, you’ll need to develop a thriving email marketing strategy if […]
3 Steps to Thought Leadership
One of the buzz phrases in marketing circles these days is “thought leadership,” but what exactly is a thought leader? We work with some of the best local real estate experts and caring professionals around, which means you’re in a great position to establish yourself as a thought leader – whether you knew it or […]