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As an agent, you’re always thinking of ways to stand out and get the clients – with all the competition out there, it can be daunting. But with some simple tips, you’ll be able to showcase just how great of a real estate agent you  are.

Be Relatable

Buyers and sellers want to work with someone who relates to them– someone genuine and easy to talk to. Your bio should portray just that!

Think about what you post on social media as well – don’t solely post about real estate! Make sure to include posts about you and your life. Maybe a photo of you and your dog, or a photo of you and your coworkers grabbing a bite to eat. It’s important to show clients the “other side” to you.

Have the Knowledge

This is a no-brainer – clients want someone who is knowledgeable and is an expert in their area. Be sure you’re staying up-to-date on any new business developments around the area, as well as current housing market trends.

Reviews & Recommendations

Feedback matters – and buyers and sellers will be looking at reviews on your skills and experience. Make sure you have a presence online and encourage past clients to leave reviews for you on platforms like Facebook and Google, as well as your own personal website.

Make sure it’s easy for people to find you and your business.

Keep Clients Updated

When you have successfully landed a lead, it’s important that you don’t keep them in the dark. Clients want to be included in the process of buying or selling a home. In the beginning, create a plan to outline the relationship. This should incorporate their input on how much they want to know and be involved as well as expectations regarding how they’d like to be reached (i.e., phone call, text message, email, etc.)

What other features do you think are important for agents to showcase?